Social media marketing is one the most popular ways to digitally market any product or service. With platforms such as Facebook and Instagram, you can not only visually appeal to dental patients, you can target specific locations so that your posts are seen by potential patients within a predetermined radius of your office.
Having an updated website is another great way to get in front of the right audience. With a well-built page on a dental implants ad, in addition to blogs and videos, potential patients who are searching the web for information are more likely to find your website.
Online reviews are one of those things that many of your future patients will read before scheduling an appointment. If you have any current patients receiving dental implants, encourage them to post a review online! The more positive reviews that you have about dental implants, the more likely it is that you will acquire new patients for the same procedure.
Email marketing is one of the best, yet underrated, ways of getting your product or service in front of your desired audience. By sending out a monthly, bi-monthly, or even weekly email newsletter about dental implants, you can get in front of more and more potential patients.
Of course, traditional forms of dental implant marketing cannot be discounted, as a significant percentage of the dentistry market still prefer the old-school way.
Print advertising is what you’ll find in newspapers or magazines. While digital marketing is the preferred method of advertising in this day and age, there is still something to be said for dental implants ad material in print. With print marketing, you can create a dental implant ad that takes up an entire page, half of a page, or a quarter of a page in your local newspaper or other publications.
Direct Mail Advertising
Direct mail advertising is similar to print advertising, only it targets a specific location or group of people. With direct mail advertising, you can let people in your target location know about the benefits of dental implants. By receiving a dental implant ad in the mail, you can capture the attention of prospective patients and make it difficult to ignore the dental implant offer you’re making.