1. Set up Google My Business
The search intent for a “dentist” is likely a local query.
Try searching on Google for a “pediatric dentist” and you’ll see three local dentists in a Google Places section.
How do you get your dental practice into these results? The first step is setting up a Google My Business profile.
Google My Business (GMB) gives dentists the ability to manage their online presence on Google Search and Maps. Dentists can add information like hours, location, services, photos, and moree.
After signing up for a GMB profile, you will then need to verify your location. Verification helps ensure that your business information is accurate, and something Google can rely on. The most common verification method is requesting and receiving a postcard from Google. But, there are some other methods of verification that may be available to you.
Once you request verification you can then begin to optimize a Google My Business listing. The important elements to include are your business name, industry category, and address. But after you have your basics covered, dentists should focus on items like adding service areas, hours of operation, and appointment links.
A Google My Business profile is a foundational step to increasing the visibility of your practice in search engines. If there’s only one SEO tip for dentists, it is to add as much relevant information about your practice as possible to your GMB profile.